It’s 2019 and the push to be more environmentally savvy is more important than ever. The green movement is here to stay. In this blog, we are going to talk about why eco-friendly promotional products must be part of your marketing. In addition, we will also provide some suggestions on how you can kick off your sustainable marketing campaign.
Why should you use Eco-friendly promotional products?
According to a study done by Neilson, it showed that in 2017, 73% of millennials were willing to pay more money for eco-friendly products. Consumers are demanding companies to adopt sustainable practices. Further, according to the Advertising Specialities Institutes, 42% of people had a more favourable opinion of an advertiser if they received an eco-friendly promotional item. Therefore, eco-friendly promotional products should be part of your marketing mix.
By choosing environmentally friendly promotional products as part of your overall marketing strategy, your brand appeals to the majority of potential clients. Further, it also helps you create a positive image for your brand. Thus, before you decide to put your logo on to any product, think of how you want to be perceived. Do you want your brand to be represented by a cheap, throw-away plastic pen?
By now, you must have bought into the whole idea of eco-friendly promotions. However, you must be wondering how to implement eco-friendly promotional products into your marketing? You can kick this off with these sustainable promotional products.
Reusable Metal Straw
Recently, Marriot International became the latest big international company to announce that they will stop using plastic straws starting next July. The use of eco-friendly reusable metal straws will help reduce waste by eliminating the need for plastic straws. These stainless-steel straws come in a pack of 4. They come with a cleaning brush supplied in a cardboard with a customised label. It is sure to grab your customers attention.
Reusable Coffee Cups
More than 2.6 billion disposable coffee cups end up at landfill every year in Australia and they can’t be recycled. Branded reusable coffee cups are a great eco-friendly alternative. We have a wide variety of designs and price points. You are sure to find one that will meet your business needs. You can choose one from here.
Reusable Drink bottles
Reusable drink bottles continue to be one of the most popular eco-friendly promotional products. Above all, promotional drink bottles are something useful that your customers will surely appreciate. Most importantly, you are promoting sustainable practice. You can choose the one that suits your brand and budget from here.
Eco-friendly Promotional Pens
Promotional Pens have always been the most popular promotional product category. However, gone are the days where you would want your brand to be represented with cheap plastic pens. There are various eco-friendly promotional pen options you can choose from here.
Reusable Shopping bags
Single-use plastic bags ban is a reality. This provides other brands with a great promotional opportunity. Even big grocery brands like Coles and Woolworths have joined the bandwagon. There are a wide variety of eco-friendly shopping bags that you can choose from such as jute bags, calico bags, non-woven bags and more.
How can Chilli Promotions help you?
Chilli Promotions is Australia’s first promotional products company to 100% carbon offset everything we supply. Hence, sustainability is a core part of how we do business. Moreover, we are trusted promotional product experts helping our clients create a memorable brand experience.