Promotional Branded Clothing Items

The power of promotional clothing is no secret. In fact, just about every piece of clothing you own or see is promotional. Each garment, whether elaborately decorated or subtly branded, represents a brand and a company. Further still, the garment becomes representative of its wearer, morphing in its shape and drape over he/she who calls the item theirs.

Clothing becomes a part of us, and we embody what it represents. Because of this, there is absolutely no better way to promote your brand and attach stakeholders to its name than through promotional apparel. Clothing engages with its wearer on a physical and emotional level. The right piece enhances the wearer’s self-image and eventually becomes the object of deep sentimentality. By virtue of the product then, the brand that adorns it also benefits from such connections made.

With the vast array of items, cuts, lengths, colours, shapes and styles available within the promotional clothing offering, we can objectively, most assuredly capture your brand’s image within the selected items, enhancing your brand image and affording the public the opportunity to develop their relationship with the brand, as well as promote your brand freely.

Promotional Clothing Australia | With Corporate Branding Online

The effectiveness of clothing as a marketing tool requires no justification. Everything we wear bears the name and logo of a brand, team or company and therefore takes on meaning beyond the garment itself. But how can you best promote your own brand through clothing? What’s involved? Well, depending on the garment and the logo (size, colour, texture), the logo printing process varies. Let me walk you through what’s involved before you trust us with your own logo!

So, you’ve got your beloved logo. You’re very proud of it, and so you should be! It represents the company, its values, past successes and future accomplishments. But how do you make sure it’s communicated properly and not just slapped onto a t-shirt in low resolution, or perhaps with tainted colours? Of course, any variation between your actual logo and the printed version is an ENORMOUS no-no. Consistency is key to optimising your logo’s recognisability.

If you’re new to the promotional products industry, you’ll likely become overwhelmed with decoration phrases and will end up with more questions than answers if you’re not guided through the process. Rest assured, that’s what we’re here for! What’s the difference between a screen print and a digital transfer? What works best for the material I’m going to use? Why is there a colour limit? Does 3 shades of red count as 1 colour or 3? You might be asking yourself.

Firstly, relax. Most of the time, you won’t be required to make these decisions yourself. Your Chilli Promotions account manager will deploy their expertise on your behalf and make sure you’re 100% happy (that’s why they ask so many questions! To make sure the products turn out just right. So, because you won’t have to know all the details, we’re going to give you a quick outline of some keywords and processes that you might be introduced to.

Screen Printing

Got a favourite t-shirt. The logo or image on that was likely screen printed. A versatile process used on a range of products and materials, from metal to cotton, a screen print is often the most effective, efficient and cost-effective process. Simply, a machine scans your logo and applies it to the product in one precise swipe of paint, one colour at a time. Do note, though, that if your logo has a gradient in it, this can’t be replicated with a screen print. For that, we’ll go digital.

Digital Transfer

Simply, we take a digital version of your image and transfer it exactly as-is to the product, allowing for all of the minor details, colours and shapes that make your logo so unique to be replicated and communicated perfectly.

Pad Printing

This technique is as simple as it sounds! A mould of each section (usually distinguished by colour) is made into a mould that is dipped in the required paint and applied with precision to the product. Similarly to the screen print, this technique can only use block colours but is highly efficient when creating large quantities of product.

Sounds easy enough? Great, let’s get started...