CHILLI PROMOTIONS

For close on 20 years, Chilli Promotions have been my go-to specialists in the field of all things ‘promotional’.Andy and his knowledgeable team have always been an amazing source of the most up-to-date products, at very competitive prices. I have no hesitation in recommending the Chilli team and even though Andy is a staunch Collingwood man, he is a top bloke.

We had an overwhelmingly positive response for this gift. People loved that it was inspirational. Something they could display at work and something they could change up depending on which quote they wanted to display. We had many requests – post-event – for these boxes including from our PR team who re-printed a quantity for use at some of their hosted events. Posts of the boxes were all over social media – the first time in our event history that pics of the giveaway were posted! It was a great brand awareness campaign on the back of our recently updated logo.

In terms of the effectiveness, the campaign has steadily gained momentum over the past three years with significant increases from 3500 participants registered in 2007; 10,500 in 2008 and 12000 in 2009. We were very pleased with overall results of the promotion and implementation by Chilli Promotions.

Chilli Promotions were diligent with taking the time to understand the brands of Flemington and the Melbourne Cup Carnival and subsequently produced a range that was relevant to our target markets and reflected our brands. The capability of the range to also be carbon offset aligns well with the VRC commitment to sustainability.

The promotional products have been successful in engaging Aboriginal and Torres Strait Islander young people. Due to the demand, we were forced to do another order for headspace National Office and centres.

The campaign was a great success and the merchandise perfectly complemented our marketing strategy, the products themselves are memorable and that was definitely something we were aiming to achieve when engaging our supplier to assist in the merchandise component of our rebrand.

Launching a new range of merchandise is a huge undertaking and is always going to be a huge challenge. The range is premium and associates itself with the high quality merchandise which what we are trying to achieve. The launch and sales of the merchandise has been a huge success and the range is selling well to the TRS86 fanatics so thank you for all your hard work.