We apply 100% carbon offset to every product we supply · Get a 24h quote →
Melbourne & Sydney · Australia-wide delivery

Branded merchandise Australian teams keep.

Branded merchandise is everyday product carrying your company logo: apparel, drinkware, bags, pens and tech. Chilli has supplied it to Australian business since 2001 and carbon-offsets every order we ship.

Last updated · ★★★★★ 25 years · APPA member
Branded merchandise flat-lay: navy polo, cotton tote bag, insulated drink bottle, cork notebook, bamboo pen, navy cap and kraft gift box
Carbon-offset every order
Quote in 2 hours
25
Years supplying Australian business
100%
Carbon-offset on every order shipped
5,000+
Products ready to brand
Silver
EcoVadis rating and Sedex SMETA audited
Our clients

Brands we work with.

Shaver Shop logo Chromebook logo Spotlight logo Benevolent Society logo Australian Red Cross logo
Definition

What is branded merchandise?

Branded merchandise is a physical product customised with a company's branding, messaging or design. It covers apparel, drinkware, bags, technology, stationery, corporate gifts and bespoke manufactured products, and Australian businesses use it for employee programmes, events, campaigns, customer engagement and corporate gifting.

Australians also call it promotional merchandise, custom merchandise, corporate merchandise, personalised merchandise or branded merch. They all describe the same category.

Branded merchandise ≠ putting a logo on a cheap product.

The product choice, the decoration method and the way it reaches people all decide whether it gets used or binned.

Shop the range

Browse custom merchandise by category.

Every category below covers stocked, custom and personalised merchandise, branded and shipped from our Port Melbourne and Sydney warehouses. Minimums, lead times and branding options sit further down this page.

Branded Clothing & Apparel: Polos, tees, hoodies, jackets and workwear

Branded Clothing & Apparel

Polos, tees, hoodies, jackets and workwear

View range →
Branded Drinkware & Water Bottles: Bottles, travel mugs, keep cups and glassware

Branded Drinkware & Water Bottles

Bottles, travel mugs, keep cups and glassware

View range →
Promotional Bags & Tote Bags: Cotton totes, calico, cooler and conference bags

Promotional Bags & Tote Bags

Cotton totes, calico, cooler and conference bags

View range →
Branded USB & Tech: USB drives, power banks, chargers and speakers

Branded USB & Tech

USB drives, power banks, chargers and speakers

View range →
Branded Caps & Headwear: Caps, bucket hats, beanies and visors

Branded Caps & Headwear

Caps, bucket hats, beanies and visors

View range →
Promotional Pens & Pencils: Ballpoints, metal pens, eco pens and pencils

Promotional Pens & Pencils

Ballpoints, metal pens, eco pens and pencils

View range →
Corporate Gifts & Hampers: Gift sets, hampers, awards and executive gifts

Corporate Gifts & Hampers

Gift sets, hampers, awards and executive gifts

View range →
Sustainable Merchandise: Bamboo, cork, jute, recycled and reusable product

Sustainable Merchandise

Bamboo, cork, jute, recycled and reusable product

View range →
Branded Notebooks & Office: Notebooks, desk items, calendars and stationery

Branded Notebooks & Office

Notebooks, desk items, calendars and stationery

View range →
Conference & Trade Show Merch: Lanyards, satchels, banners and delegate packs

Conference & Trade Show Merch

Lanyards, satchels, banners and delegate packs

View range →
Custom Keyrings & Lapel Pins: Keyrings, badges, lapel pins and magnets

Custom Keyrings & Lapel Pins

Keyrings, badges, lapel pins and magnets

View range →
Promotional Giveaways: Stress balls, wristbands, plush and novelty

Promotional Giveaways

Stress balls, wristbands, plush and novelty

View range →
Branded Golf & Sports Gear: Golf balls, towels, stubby coolers, fitness

Branded Golf & Sports Gear

Golf balls, towels, stubby coolers, fitness

View range →
Branded Umbrellas: Golf, compact and market umbrellas

Branded Umbrellas

Golf, compact and market umbrellas

View range →
Branded Kitchen & Homeware: Aprons, lunch boxes, chopping boards, homeware

Branded Kitchen & Homeware

Aprons, lunch boxes, chopping boards, homeware

View range →
Branded Uniforms & Workwear: Hi-vis, work shirts, aprons and safety wear

Branded Uniforms & Workwear

Hi-vis, work shirts, aprons and safety wear

View range →
Health & Fitness Merch: Yoga mats, shakers, first aid and wellness

Health & Fitness Merch

Yoga mats, shakers, first aid and wellness

View range →
Outdoor & Point of Sale: Flags, marquees, chairs and display gear

Outdoor & Point of Sale

Flags, marquees, chairs and display gear

View range →
Promotional Confectionery: Mints, jelly beans, chocolates and gift jars

Promotional Confectionery

Mints, jelly beans, chocolates and gift jars

View range →
Paper & Print Products: Notepads, cards, paper bags and packaging

Paper & Print Products

Notepads, cards, paper bags and packaging

View range →
Crowd Branding & Event Merch: Seat cushions, foam hands, flags and wristbands

Crowd Branding & Event Merch

Seat cushions, foam hands, flags and wristbands

View range →
Kitting & Direct Mail: Mailer boxes, kit assembly and fulfilment

Kitting & Direct Mail

Mailer boxes, kit assembly and fulfilment

View range →
Most Popular Products: Our highest-volume, best-reviewed range

Most Popular Products

Our highest-volume, best-reviewed range

View range →
Retail Brands: Premium name-brand product, branded for you

Retail Brands

Premium name-brand product, branded for you

View range →

Need something not listed? We source custom-made product from scratch. Browse the full promotional products range or tell us what you need.

Our work

Branded merchandise we've actually delivered.

Real programmes for Australian brands, from national event apparel to bespoke product designed and manufactured from scratch.

Headspace branded merchandise range: drink bottle, frisbee, tote and apparel
HeadspaceFull branded range
Google Chromebook branded welcome kit: tote bag, drink bottle and notebook
GoogleChromebook welcome kit
Toyota 86 Racing Series branded event apparel: polo, jacket and cap
Toyota86 Racing Series
ME Bank branded corporate merchandise: tote bag, cap and notebook
ME BankCorporate merch program
Bayer Advocate matryoshka dolls: bespoke product design and custom manufacture
BayerBespoke product design
Pinpoint HRM employee welcome kit: branded tote, notebook and drinkware
Pinpoint HRMEmployee welcome kit
Recognition

An award-winning creative team.

Our creative team designs the concept and the product, and the work has been recognised by the industry bodies that judge it.

APPA member EcoVadis sustainability rating Sedex SMETA audited BSI ISO Mark of Trust Carbon offset programme
What clients say

Rated 5.0 on Google.

Verified reviews from the people who briefed the work. Each one links through to the full testimonial.

★★★★★

The range reflected our brands, and the carbon offset suited the VRC sustainability commitment.

Tim HowellFlemington & Melbourne Cup Carnival range · Read the full testimonial →
★★★★★

Demand was so strong that headspace ordered a second run for national office and centres.

Elisabeth Tuckeyheadspace National Office · Read the full testimonial →
★★★★★

Attendees posted the gift boxes across social media — a first for the event.

Ande CrossanEvent gift campaign · Read the full testimonial →
★★★★★

The merchandise range launched as premium product, and sales were a success.

Kim FosterToyota 86 Racing Series merchandise · Read the full testimonial →
★★★★★

The merchandise complemented the marketing strategy and the products proved memorable.

Clare TaylorRebrand campaign · Read the full testimonial →
★★★★★

Close to twenty years of up-to-date product at competitive prices, from a knowledgeable team.

Gary Galacho20-year client · Read the full testimonial →
Bespoke & custom manufacture

When the product does not exist yet.

This is where most merchandise suppliers stop and where we start. We design and manufacture custom branded merchandise from scratch, including the tooling to make it.

Direct factory relationships

A dedicated sourcing manager who deals direct with factories, plus an on-the-ground team in China. That removes a layer of middlemen from your unit price.

Design and concept

Our creative team designs the product, not just the print. Concepts, renders and artwork produced in-house to your brand guidelines.

Tooling and moulds

We generate moulds and tooling for shapes that do not exist yet. Custom-shaped USBs, stress shapes, packaging and full product ranges.

Sampling and approval

Physical pre-production samples before the run. You sign off on the real product, not a render.

Bayer's Advocate matryoshka dolls and the Toyota 86 range both started as a sketch. Allow 8–12 weeks for a bespoke run including tooling and sampling. Talk to us about a custom product →

Merchandise programmes

Merchandise programmes, managed end to end.

For businesses running an ongoing merchandise programme rather than a one-off order. We hold the stock and give your people a store to order from.

Online merch stores

We build you a branded store so teams, branches and franchisees order their own merchandise. You keep control of artwork, pricing and who buys what.

Explore e-commerce platforms →

Warehousing and fulfilment

Our Port Melbourne warehouse sits attached to the main office. We hold your stock, pick, pack and ship across Australia and New Zealand.

See warehousing & logistics →

Stock service

Off-the-shelf product with a 5–15 working day turnaround, warehoused locally and ready to brand when the deadline is tight.

See the stock service →

Product sourcing

Our sourcing manager attends trade shows and product launches so the range you get reflects what is actually current, not last year's catalogue.

See product sourcing →
How it's made

Five ways to put your logo on it.

The method you pick decides your minimum, your lead time and your unit cost. We recommend the right one for each product when we quote.

Branded apparel being decorated at the Chilli Promotions Port Melbourne warehouse
  • Screen printFlat surfaces and bold colour: bags, tees, drinkware. Lowest unit cost at volume.
  • Pad printSmall and curved surfaces: pens, keyrings, USB. Fine detail, small print area.
  • EmbroideryStitched, not printed. Most durable for polos, caps, jackets and beanies.
  • Laser engravingA permanent mark on metal and bamboo. It will not fade or peel.
  • Full-colour sublimationPhotographic, edge to edge: lanyards, stubby coolers, towels.
How it works

From picking product to delivery.

Four steps, no surprises. You approve a mockup on the real product before anything goes to print.

1

Brief & quote

Send the form or call with your product, quantity and deadline. You get an itemised quote with freight included.

Within 2 hours
2

Mockup approval

Free digital mockup on the actual product. Refine the artwork and lock specs before anything is printed.

Same day
3

Production & offset

Production runs, and NoCO2 calculates and applies the carbon offset for your order.

10–15 days (5–7 rush)
4

Delivery Australia-wide

Direct to your address from Port Melbourne or Sydney, with the NoCO2 certificate and tax invoice in the box.

+1–2 days metro

Start with a quote →

Turnaround

How long does branded merchandise actually take?

It depends on which of these three you are ordering. Times run from artwork approval to dispatch.

Product typeWhat it coversStandardRush
Stocked productsHeld in our Port Melbourne and Sydney warehouses. Pens, totes, drinkware, caps and giveaways.3–5 business days24–48 hours on selected lines
Custom branded productsOrdered in, then decorated to your artwork. Most apparel, tech, notebooks and gift sets.10–15 business days5–7 business days
Bespoke manufactured productsDesigned and made from scratch, including tooling and sampling. Custom shapes, packaging and full ranges.8–12 weeksNot available

Add 1–2 days for artwork sign-off and 1–5 days transit. Rush depends on stock and press availability and may carry a surcharge.

Before you order

Minimum order quantities, stated plainly.

The question we are asked most. Lower quantities are available on selected lines, and we will tell you if your quantity does not suit a product.

Product categoryStandard minimumLowest available
Pens & pencils250 units100 units
Tote & calico bags100 units50 units
Drink bottles & mugs50 units25 units
Caps & headwear50 units25 units
Polos, tees & apparel25 units10 units
USB drives & tech50 units25 units
Keyrings, lanyards & pins100 units50 units
Notebooks & stationery100 units50 units
Corporate gift sets25 units10 units
Confectionery250 units100 units

Minimums are per design rather than per order, so you can split one print run across colours or sizes within the same product.

By branding method

Lead times by branding method.

Screen print moves faster than embroidery, and engraving sits somewhere between.

Branding methodTypical productsStandardExpress
Screen printPens, bags, drinkware7–10 business days3–5 business days
Pad printSmall curved items, USB, keyrings7–10 business days3–5 business days
EmbroideryPolos, caps, jackets, beanies10–14 business days5–7 business days
Laser engravingMetal pens, bottles, awards10–14 business days5–7 business days
Full-colour / sublimationLanyards, stubby coolers, towels12–15 business days7–10 business days
Custom-made / indentBespoke product from scratch8–12 weeksNot available

Your event is next week. What can we actually deliver?

Tell us the date and the headcount. We will come back with what is achievable from stock, what can be rushed, and what to drop. No guessing.

Talk to us about urgent merchandise →
Why Chilli

More than a logo on a product.

Most merchandise companies sell you a catalogue. We design the product around the brand, make it, and run the programme that keeps it stocked.

Design-led

We select and develop merchandise around your brand, not around whatever a catalogue is clearing this quarter. Concept, artwork and product design run in-house.

Production expertise

Decoration, sampling and custom manufacture. We make product from scratch when the brief needs something nobody stocks.

Sustainability considered

We evaluate product past the surface-level eco claim: materials, factory audits, end-of-life. Every order carries a carbon offset.

Managed at scale

Warehousing, pick-and-pack, fulfilment and ongoing merchandise programmes for teams running national rollouts.

Sustainability

The first promotional products company to carbon-offset every order.

Not a range, and not an upgrade you pay extra for. We offset every order that leaves the warehouse as standard, covering product, packaging and freight.

We hold an EcoVadis Silver rating, are Sedex SMETA audited for ethical sourcing, and can supply the documentation your procurement team needs at tender stage.

See how the offset works →

100% carbon-offsetEvery order, freight included
EcoVadis SilverIndependently rated sustainability
Sedex SMETA auditedEthical sourcing, verified
Eco-friendly promoBrowse the eco range →
Questions

Branded merchandise FAQs.

Branded merchandise is everyday product — apparel, drinkware, bags, pens, tech and gifts — printed, embroidered or engraved with your company logo. Australian businesses use it for staff onboarding, client gifts, conference and trade show giveaways, uniforms and brand awareness campaigns. It is also called promotional merchandise, promotional products, corporate merchandise or, using the American term, swag.
The most common alternatives in Australia are promotional products, promotional merchandise and corporate merchandise. "Merch" is the shortened form, and "swag" or "corporate swag" is the American equivalent that has become common in tech and startup workplaces. Corporate gifts usually describes the higher-value, individually presented end of the same category. All refer to the same thing: product carrying your brand.
By volume of quotes, the most requested items are cotton tote bags, reusable drink bottles and travel mugs, embroidered polos and caps, printed pens, lanyards, notebooks and USB drives. Seasonal peaks shift the mix: stubby coolers and sports towels through summer, beanies and hoodies through winter, and gift sets and hampers from September into December.
In practice the terms overlap heavily. The working distinction is purpose: branded merchandise is the broad category of any logo'd product, while corporate merchandise usually means product bought at volume for a defined business purpose — onboarding a new starter, thanking a client, kitting out a conference stand. Corporate merchandise tends to be fewer items, better quality, and often presented as a packaged set.
Promotional merchandise given away to promote your business is generally treated as a deductible advertising expense, while gifts to staff may fall under Fringe Benefits Tax depending on value and frequency. The commonly applied threshold for minor benefits is under $300 per person including GST. This is general information only — confirm the treatment of your specific spend with your accountant or the ATO.
Unit price depends on the product, the quantity and the branding method. As a guide, printed pens start under $1, cotton totes and stubby holders sit between $3 and $8, drink bottles and caps between $8 and $20, and embroidered apparel from $20. Cheap promotional merchandise makes sense for volume giveaways; for client gifting, fewer better items usually work harder. Tell us your budget per head and we will build a range to it.
Look for APPA membership (the Australasian Promotional Products Association), an ethical sourcing audit such as Sedex SMETA, and an independent sustainability rating such as EcoVadis. If carbon claims are made, ask what is actually offset — the product, the freight, or the whole order — and who verifies it. Chilli Promotions holds APPA membership, EcoVadis Silver and Sedex SMETA, and carbon-offsets every order shipped.

Get a branded merchandise quote.

Tell us your product, quantity and deadline. You get a priced quote with a visual mockup, usually within two hours on business days. We quote branded, promotional and custom merchandise for business across Australia.

Free artwork and mockups · No obligation · Melbourne & Sydney warehouses
Australia-wide

Promotional merchandise near you.

As a merchandise supplier we ship nationally from Melbourne and Sydney, with local delivery and account management for corporate merchandise in:

Need merch fast?Quote in 2 hours.
Get a quote →
Branded Merchandise · chillipromotions.com.au
You were not leaving your cart just like that, right?

Wait! We don’t want you to miss out on something special!

We see you're about to leave, but before you go, we'd love to stay connected. Sign up with your email, and we'll keep you in the loop with exclusive offers, spicy deals, and helpful updates! We promise good stuff that you'll actually want to see. Drop your email and let's stay in touch!