What more can we say about fridge magnets, always a low cost, popular promotional product. We can produce short run full colour magnets as well as volume orders in the tightest turnaround in the industry. Variable artwork may incur set up charges. Custom shapes will affect lead times, please ask your representative for advice. Variable-data printing (VDP). (Also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of labels, each with the same basic layout, can be printed with a different name on each label. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.